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11 Feb 2013

Essential Strategies for Online Marketing Success

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Essential Strategies for Online Marketing Success

Keeping up with all of the current online marketing trends can seem like a daunting task. Where do you start? What’s involved with an online marketing campaign? The task of creating an online marketing plan can be overwhelming, but it doesn’t need to be. There are four essential strategies to utilize for online marketing success in Utah . If your marketing campaign is lacking one of these critical components, your efforts will fall short of their full potential.

online marketing success in Utah

Brand Identity

Although brand identity can take some time to develop, you need to begin implementing your company’s brand identity right away as it’s vital for both offline and online marketing success . Your brand identity puts a face to your company that the public will recognize. As a result, you’ll build brand loyalty as your brand triggers a response from the public. This loyalty will result in profits as your company now has credibility.

Website Development

After you’ve set a course to build your brand identity, the message you portray must be carried over to a well designed website . As 85 percent of customers search for local businesses online, a solid website it vital. 63 percent of small business owners admit to lacking a website. Therefore, with a well designed and informative website, you’re already ahead of your competition without utilizing any additional online marketing trends. However, as 20 percent of small business owners don’t rank on search results, your website also needs to be search engine optimized to further boost your business ahead of your competitors.

Content Marketing

When developing your website, you also need to develop content to further your online marketing success. Although many business owners feel a blog isn’t suitable for their company, this couldn’t be further from the truth. 57 percent of businesses have acquired new customers through the use of their blog. It allows readers to establish a personal connection with your business, further promoting your brand identity. Videos and pictures are other huge online marketing trends for content marketing, but don’t forget to search engine optimize your blog, videos and pictures too.

Social Media Marketing

To increase the growth and success of your online marketing campaign to promote your brand identity, website and content, you need to utilize social media marketing because 22 percent of customers use social media sites. Research proves, customers base many of their purchasing decisions from social media posts. Social media sites are also a large website traffic generator.

If you want your business to thrive with an online marketing campaign, don’t even consider following the current online marketing trends if you haven’t set your marketing foundation. Local One recommends, to achieve online marketing success in UT , you need to have a trustworthy brand, a quality website, content to market and remain active on social media sites. With these 4 tools, you’ll stay ahead of your competition and on the correct path to succeed.

19 Dec 2012

Can Relocation Enhance Google Search Rankings?

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Local Google rankings have created an online battleground for businesses and professionals. In large metro areas like Salt Lake City, search engine optimization can be a deal-breaker in increasing your company’s exposure.

Unfortunately, though, all of the top-ranking businesses are focusing on this. They pursue aggressive online promotions, hire SEO companies now proliferating in Utah and elsewhere, and engage intensely in fighting for every point they can muster. As the algorithms change, and as Google’s data sources compile new information, all of this effort may only allow your business to hold its ground.

Google Local Ranking

Why Might Relocating Work?

Some companies are turning to relocation as a potential solution. Running a local search in Google tends to turn up many businesses in the same part of a city. In the past, this was due to the fact that Google ranked businesses higher for being closer to the geographical center of a city.

Now, however, while being located within city limits still provides a boost, Google also assesses the relative popularity of a location. If a neighborhood has several businesses in the same line of work, each of those businesses gets a search rankings boost from its competitors.

Local rankings also factor in the proximity of the searcher. All things being equal, your business will rank higher for being closer to the person who is conducting the search. While this might seem absurd for the large, multinational corporation seeking to build an online sales force, it makes sense for a local business, where the location of potential customers is key.

Why It Might Not Work

Remember, location is just one among thousands of factors in Google’s local search rankings. Before taking the drastic step of relocating, consider where you are and what else you can do. If you are a relatively new business without an established online presence, you might want to choose a location that provides some initial advantage. Take some time to consider search engine marketing and how your location can help enhance your beginning position.

On the other hand, there are pitfalls. An established company has an advantage in Google’s rankings, and coming in with a “me too” online identity will likely not take you far. Plus, moving in next to your toughest competition requires a powerful business model, both in online marketing and actual delivery of your product or service, to even stay afloat, much less succeed.

The problems for the established company are different, but still significant. When you relocate, that means essentially starting over online: you’ll have to visit your profile and make changes at each listing site, update your website to direct customers to you, and work to prevent losing current customers as you garner new ones.

Hiring a strong SEO company in Salt Lake City may smooth out some steps in the process, but inevitably some difficulties will emerge. Google may not link online reviews from your old location with your business after you move, and many aspects of its ranking algorithms may result in penalties.

In short, relocating to a “popular” area may help with one aspect of your ranking, but it’s not a quick fix for a faltering Google Local position. Focus on optimizing your site, pushing online promotions, and encouraging positive online reviews. Only after maximizing your current position should you consider relocating for the sake of local rankings.

13 Dec 2012

What You Need to Know about Apple Maps

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Apple Maps has emerged onto the technology scene, presenting a direct competitive challenge to Google Maps. Some claim it was introduced before it was ready, pointing out numerous flaws. Meanwhile, Google isn’t going away, and will continue to develop and improve upon their already widely popular application.

Apple Maps Search Engine Marketing

Even so, with Apple upgrades to iOS6 looming, Apple is serving its Maps as a free app, meaning millions will use it with their iPhones, iPads, and MacBooks. Your search engine optimization plan , in Utah or anywhere else, needs to ensure that Apple Maps works for your business. While plenty of Utah-based SEO companies will use sophisticated means to accomplish this, taking some basic steps goes a long way.

1. Are You Listed Correctly?

Start by running a search on an iPhone or iPad for your company. If you are listed, you should be able to find yourself using your business phone number, business name and address, and business name and city. If you do not show up in the results, this likely means you (a) are not in the Apple Maps database, (b) do not have your location in the Apple Maps Database, or (c) have a location that autofills incorrectly, such as Springfield in a different state.

At this point, there is no way to add your business directly to Apple Maps. It receives its data from Acxiom, LocalEze, InfoUSA and TomTom, and relies on Yelp for reviews, so check to verify the accuracy of your listings with those providers. In addition, you can use “Report a Problem” to request that Apple troubleshoots an issue.

If you are listed but have inaccurate information, the route will be similar. Apple Maps is merging data from multiple locations, and conflicting data can produce unpredictable results. By checking each source and verifying information, you’ll help ensure that you’re ready to go on Apple Maps.

2. Post Recent, Positive Reviews Online

Apple obtains its business reviews from Yelp , displaying the most recent entries first. Potential customers will use this information when deciding whether to give your business a try. This doesn’t mean that you should buy positive reviews, of course, but encouraging satisfied customers to leave feedback can be highly effective. You might consider including a link for customers to post reviews directly from your home page.

3. Provide Good Photos

In addition to reviews, Apple Maps pulls photos of your business from Yelp. Take the time to review any photos in your Yelp profile and make sure they reflect well on your business.

4. Take Control of Your Data

Because Apple Maps is still very new, plenty of bugs are still being worked out. It isn’t enough to correct your profiles with the aggregating sites, or even to see your information displayed correctly and positively on Apple Maps itself. As the app develops, the ground will continue to shift.

The world of online business profiles changes constantly. Monitor your Yelp profile and business information on a regular basis. Claim your profiles on the sites that allow it, and continually update data as it changes. The more you work to boost your business reputation and generate word-of-mouth referrals, the better your reviews will be on Yelp. In the midst of your SEO marketing and data monitoring, don’t lose sight of the business itself.

23 Nov 2012

The Basics of Strong Local SEO Content

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The Basics of Strong Local SEO Content

Business owners tend to think of SEO (aka search engine marketing ) as a mystical thing, some complex mixture of unknown elements that causes websites to bubble up in the search engine rankings. While plenty of information exists on the intricacies of writing strong search engine optimization content, the most successful websites stick to a few basic principles, carried out very well:

  • Create an excellent, user-friendly website
  • Promote through social media and word of mouth
  • Take control of business information online
  • Become mobile-friendly

the basics of strong local seo content

Create an Excellent, User-Friendly Website

First, make sure your website has a clear structure for users. The home page should link directly to every other page, and each page should be accessible for Google to view. This includes internal links between the pages and an XML sitemap that allows Google crawlers to locate and identify the most important URLs in your local search engine optimization strategy .

Once the structure is in place, focus on writing the best content possible. While this means incorporating search terms people will use to find your website, the primary driver should be good, informative writing that flows smoothly and reads naturally. The site should provide all of the information a customer might need to research and access your product or service.

Add new content periodically via updates or blog posts, which both increases your Google ranking and allows backlinks to other sections of your site. And each page should include your contact information, so potential customers don’t have to expend extra effort to find you—because most will not.

Promote Yourself through Social Media and Word of Mouth

Social media now commands a large portion of public attention. Registering your business with pages on Twitter, Facebook, and Google+ can significantly boost traffic to your website. You can then offer perks to follow your Twitter and subscribe to your Facebook page. You should also add tags that encourage visitors to tweet and/or share your site.

Be sure to link this social media activity to your site content. Think of social media as a promotional tool for your business. Promotions and business milestones should automatically become posts. Tie occasional specials into proactive customer activity, whether it’s by re-tweeting, Facebook sharing, or blog linking.

Encourage customers to leave reviews : on your website, on Yelp, on Google+, and any other source of online reviews that encompasses your business. Word of mouth, in any medium, serves as a powerful driver of customer activity.

Take Control of Your Business Information Online

Many online directories exist for local business information. Take the time to list your company on as many as possible, either individually or through data aggregators, so that your business name and contact information are widely available.

When spreading your listing information, it’s your responsibility to ensure that the listing is correct. Submit it directly if you can—if not, contact listing services with any corrections and follow up to ensure that they’re made. You can and should claim your profile with as many directories as possible to maintain control over updates to your information. When in doubt, contact your preferred seo company for assistance to help ensure things get done right.

Become Mobile-Friendly

Today, people use smartphones almost as much as they use computers. Creating a mobile version of your website is crucial to reaching as many potential customers as possible. Be sure to list your business on Apple Maps and Google Maps as well, extending your reach further into your potential customer base.

20 Nov 2012

Blogging for Local SEO

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As a local business, you rely on your website to drive sales—but merely writing strong SEO copy isn’t enough to get stellar results with any search engine marketing campaign. While quality content matters, higher local search engine optimization rankings come from providing fresh online content and promotions and blogging represents the simplest, most effective way to achieve top that.

blogging for local seo

Blogging as a Competitive Advantage

Many business owners separate blogging from the concept of a “serious” website, assuming it’s the work of hobbyists and amateurs. Instead, they focus on optimizing their base content and profiles, adding social media listings, and allowing customer reviews. These steps matter, of course, but everyone else is taking them too. These strategies may fix your position in Google’s rankings and search results, but they won’t lift you above the pack in your search engine optimization efforts.

Adding a blog creates a competitive advantage by publishing fresh content on a regular basis. Goggle’s search algorithms favor sites with frequent new writing. Whether you write your own content or outsource it to a search engine optimization company , placing regular blog posts has several benefits:

  • Boosts Google search ratings with fresh content
  • Promotes audience interaction, raising Google’s scores on that level as well
  • Enables cross-scoring by ranking your site in Google’s blog score
  • Builds a larger audience when you network with other bloggers
  • Creates a mechanism for responding quickly to news or other emerging information
  • Ensures that your voice is heard, helping to personalize your site
  • Facilitates marketing from Twitter, Facebook, and other social media platforms, expanding your reach and promoting your business through several channels simultaneously

Creating an Effective Blog for Local SEO

The most important way to create an effective blog, of course, is to write strong content. Beyond that, though, here are some tips for maximizing the impact of your blog:

  • Post regularly to your blog, ideally at least once a week, to maintain the fresh content that keeps Google ratings high.
  • Vary your content to keep it interesting. You can rely on anecdotes from your business or stories you hear from friends that help demonstrate the value of your products or service.
  • Use WordPress , which has many built-in SEO options .
  • Integrate your blog into your site, as this maximizes the combined impact for your business.
  • Include a page identifying your blog author(s), as this helps humanize your staff and adds content for searches.
  • Use author markup tags to give your blog entries a more personal, trustworthy feel.
  • Research the best SEO keywords and combinations to use for blogs within your focus area. This will provide inspiration for new posts, while cluing you into what will drive traffic to your website and your business.
  • Use related post links to redirect readers to other pages on your site, which builds your page views from within.

Blogging Just Makes Sense

As a local business owner, your company is always changing. You can use the blog to track your growth, showcase your offerings, connect with customers, and show the human faces behind your company—all contributing to unprecedented success well deserved kudos to your favorite local search engine marketing company .

02 Nov 2012

What Is Search Engine Optimization

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What Is Search Engine Optimization / SEO?

Don’t know what search engine optimization is? Know someone who needs easy to understand overview of SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the organic, natural, editorial, or fee listings on search engine result pages. All major search engines such as Google , Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Unlike paid search ads , there is no paid placement.

New to SEO? Looking for a simple explanation on how SEO works? Take a couple minute and watch this great video introduction on search engine optimization, created by Search Engine Land and Common Craft. It covers the basics in a quick, easy to follow format.

17 Aug 2012

Google visits Phoenix, Arizona with a Free Seminar

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Photo source: Kelsey Wong Cohoots.com

For the past couple year Google has been rolling out their free “Get Your Business Online” seminar initiative worldwide and today Phoenix, Arizona made the cut. In July of last year, Google offered up their first US-based “Get Your Business Online” seminar in Texas in connection with a host of regional and national partners including Intuit.com and Score.org together with a handful of local chambers and local business organizations.

Today’s seminar here in Arizona included helpful information for local business owners including how to set up a free website and hosting plan with Intuit as well as how to take the DIY approach to building your online presence via Google places , Google+ Local , Search Engine Optimization , and Pay per Click . With this approach, Google is definitely taking a page from the Internet Marketing Community who have pushed Google products and supported business both locally and nationally for years. Google’s offer of a freebie with a high-perceived value in exchange for visitor information and the potential upsell opportunity in the future is a plus. The positive PR with the local business community is also of value for Google and should most certainly compel local businesses to better adopt Google’s arsenal of local business products and services. Is their even an alternative? If Yahoo! conducted such an event, would anybody even attend?

After attending today’s “Get Your Business Online” seminar in Phoenix I feel like the energy is high and many business owners leave excited and energized to grow their business. Kudos to Google for taking a moment to teach and instruct and help navigate the waters on “What is Google?” and “How can Google Help Grow My Business?”

From an internet marketer’s vantage point, I appreciate the grassroots buzz and instruction provided and know that it will only further the reason that small businesses select companies like Local One to manage their online marketing campaigns in both Arizona and beyond. Many attendees will find success in doing a few of the things that Google has shared today while others will find reason to look for an internet marketing company in Phoenix or an SEO company who can help them do a better job than they otherwise could do alone.

Thanks Google! On behalf of internet marketing companies like Local One, keep the changes and awareness coming.

11 Jun 2012

Goodbye, Google Places … Hello, Google+ Local

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local one google plus

If you already have a business listing in Google Places, you may have noticed that it’s looking a little different lately. That’s because Google has made some recent changes (as they’ve been known to do quite frequently), and rolled the local business listings into the Google+ social media network, appropriately named Google+ Local. This move completely integrates Google’s local listings with the current Google+ social network.

What changed and what should you know about it?

All Google Places business pages have been, or are scheduled to be converted into Google+ Local pages. According to Google, they’ve already moved more than 80 million pages over to the new platform—so if you can still see your Google Place page, you won’t for long.

If you already have a Google+ Business page, it will still show up as separate from your former Google Place page. The search engine giant is working to provide local businesses with the option to merge the two into one listing, which will hopefully happen soon.

On the positive side, the new Google+ Local comes with a number of great benefits for local businesses, including:

  • An improved format.Google+ Local pages are a lot more user-friendly and easier to interact with—plus, they just look better than Google Place pages.
  • Zagat ratings.Last year, Google acquired Zagat, the most recognizable and trusted business rating system around. Now they’re capitalizing on the acquisition by placing Zagat ratings on Google+ Local pages, which holds benefits for your business.
  • Google indexing.This is the most important advantage of the switch. Unlike Google Places, all Google+ Local pages will be indexed by the search engine, so your new page will boost your search engine rankings as well as your social media connections.

So what about your business reviews?

This one is a little tricky in the beginning but will become easy as we all get used to it. For Google Places, anyone could leave a review on your page. But with Google+ Local, users have to be signed into a Google+ account to review your business. Google is porting existing reviews to the new pages—but if they weren’t left with a Google+ account, the reviewer name shows up as “A Google user.”

What should you do now?

For most businesses, there is no need to do anything at this point. Just hurry up and wait. Your business listing details should already be showing up in Google+ Local.

Here’s how to check:

  • Head over to Google+
  • Click on the “Local” icon in the left-hand navigation menu
  • At the top of the screen, enter your business name and location, then click “Search”

You should see everything on your new Google+ Local listing page that you are accustomed to seeing in your Google Places page including reviews, descriptions, pictures, etc.

Even if you see the “Manage this page” button and you know that you or someone is managing the page for you, don’t worry. Google says they are still working this one out.

Google+ Local Business pages are currently being managed through the existing Google Places portal that they always have. While Google has stated that eventually that too will change, for now one need not worry.

Did Rankings Change?

For those business locations with that are correctly claimed, accurate, and optimized, it doesn’t appear as though much has changed.

It is a good idea to keep actively managing your business listing including building new citations and ensuring that existing citations are accurate and consistent with your new Google+ profile as well as continuing to encourage your customers to review your business via Google+.

Be sure to link to your new Google+ Local page from your website, and if you have an email marketing list, ask all your subscribers with Gmail accounts to add you or “+1” your page.

Remember, Google+ is a social network as well as a promotional listing—so the more active you are, the higher your business will rank in local searches.

Embrace the changes, and enjoy your new Google+ Local page!

Want to read more about the new changes?

16 May 2012

Local SEO for Roofing Companies

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Local SEO for Roofing Companies

In today’s business environment it is becoming increasingly important for any roofing company to stay visible online. By contacting SEO companies in roofing like Local-One , you can take advantage of the latest in online marketing to grow your business .

There is no better and more effective way of achieving this other than through the use of Local Search Engine Optimization (SEO) . When your website is optimized, it makes it easy for clients to find you when searching the internet. SEO works by using specific keywords on your site or domain name. When a person types to search some words that closely relate to those used as keywords on your webpage, the search engine picks your site and displays it among the first or top search results. This in turn increases the chances of your site being visited by more and more prospective clients.

Local-One.com is experienced in local SEO for roofing companies . One recent client in Palm Beach, FL is enjoying results from their page 1 rankings on Google for many roofing search terms.

Local SEO will play a major role in taking your roofing business to great heights. Unlike the use of ads, SEO does not involve the use pop ups or banners all over the web pages. It is a unique and decent form of marketing that works. Any roofer could use the services of a well established and trusted marketing company like Local One . The internet is filled with thousands of other roofers each trying to catch the attention of the same clients. It then pays well to be at the top of online search results. If yours is a full time roofing job, it will make sense to lead in online presence and be among the most visited sites in your locale.

As a roofer you may be offering several other services in your small or medium size business. The most common roofing services include roof replacements and storm and hail damage repair. Most roofers also perform a wide variety of designing and remodeling services for homes and business. There are more services which you can include in your website for the clients to choose. Each of these services can be presented in its own separate webpage. The various keywords for each site can be listed on search engines to increase chances of appearing on the top of the result page.

Let’s face it, it’s not easy to stay ahead of your competition especially in the local market. It is full of cut-throat rivalry and every roofing company is fighting for the same customers you hope to win over. First time clients looking for roofing services are likely to do an online search for a local roofer in their area. This means that only the roofing company whose website has been fully optimized will stand the chance of being found by such customers. Do not let your competitors smile all the way to the bank after making huge sales via their online presence. Be the industry leader and stand to achieve all young business goals through local SEO .

A roofing company that has an optimized website is bound to make more sales and attract more customers than the one without.  A site with increased traffic is every company’s dream. Don’t let this remain just a dream for your roofing firm. Get local SEO to increase the flow of online visitors by boosting your listings. With Local-One SEO for roofing , you will see results in your bottom line.

08 May 2012

SEO for the Real Estate Industry

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SEO for Real Estate Agents

SEO for the Real Estate Industry – New Homes, Manufacture Homes, and Beyond

For companies working in the real estate industry, it has become more important than ever to create a strong presence on the Internet. Whether you are a realtor, mortgage broker, or are involved in manufactured home sales, your customers are searching for your business on the web. In order to be quickly found, your web site should be set up for Local Search Engine Optimization or SEO.

So what is Local SEO ?  Search engine optimization is the technique used by many sites to gain the attention of Google, Bing, Yahoo and other search sites. When a potential customer searches online for ‘buy a manufactured home in Portland’, the results are ranked by what the search engine believes are the most relevant results. After all, it is their job to help the searcher find the information they are looking for.

So how do they do that? Search engines have a technology called “crawlers” that go out to every website and read their content. These crawlers look at specific bits and pieces of information and use this to rank the websites. The trick is in knowing how to set up or optimize your pages to be the most convenient for the crawlers. In other words, there is definitely a right and a wrong way to set up a web page.

Most realtors are very comfortable with the print advertising world. They know how to run advertisements and are sure to appear in the local yellow pages. However, these forms of advertising are not bringing in as much bang for the buck as they used to. This is leaving some realtors a bit perplexed as they quickly try to tackle the online world.

Online advertising and websites are highly targeted which makes them a great investment for many different kinds of companies. In order to maximize their investments, many companies are turning to SEO consultants for help.

Local-One has assisted many companies in the real estate market in getting their websites ranked in the top results on Google, and other search engines, for many years. Our knowledge of Internet marketing helps to not only bring more visitors to your site but to also bring them directly to your office.

Imagine you have a potential homebuyer that lives right in your town. More often than not, this client is starting their search online. Yellow pages have become very popular for propping up laptops or taking up space in drawers, but they are losing their popularity as being the first place people turn to for information.

Instead, this client goes to Google and types in ‘buy a home in Oregon City’. Local SEO , specifically using Google Places, can ensure your site will rank at or near the top where statistically most clients will click. Not taking advantage of services like Google Places will see your site lost on a rarely-visited page 3 or 4 of the rankings. So you see, just having a website is certainly not enough.

Local-One would love to work with your real estate company and provide you a report on how your web site is currently competing on the web. Contact one of our qualified SEO specialists today to get started.

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